We are really pleased with the retail price on our website. The Bill of Materials is large and the price generally includes shipping for countries we offer free deliveries.  One can either price in terms of what the market will bear (can lead to profiteering) or one can price from a ‘Cost +’ perspective. We’ve priced from a ‘Cost +’ perspective that is in line with industry standards leaving enough margin to run the company and re-invest in R&D for our future products. And from the reviews, it is clear our customers are getting a LOT more value out of their TopspinPro over our listed retail price.